You may be surprised to hear this but Email Marketing, out of all of the digital marketing strategies available, gives you the highest return on your investment. How is this possible? Email is an earned digital marketing channel – at some point in your marketing funnel the person receiving the email opted into your email campaign. This means that they are already familiar with your business and the products or services that you sell. Not only that, but they showed interest enough to sign up to receive emails directly from you. That means they have literally given you permission to market to them.
While anyone can run an email marketing campaign these days, it takes a team of experts to create an email campaign that drives sales. A successful email marketing campaign can be broken down into email subject line, design/content, coding, and tracking.
The average U.S. citizen receives hundreds of emails per day. In order to run a successful email marketing campaign, you need to cut through that noise. You want to craft a subject line that lures the receiver to open the email to see what is inside. In order to create the best subject lines, we often run split-tests of two or three subject lines within a small group of email subscribers (usually 10%). We measure which one receives the most opens and use that subject line in the email we send to the rest of the subscribers (90%).
If your subject line is the bait, the design and content of your email is the line that reels them in to becoming a lead. If the content in your email is too long, you risk them moving on to another email. If your promotion doesn’t have a high enough value in their eyes, you risk them hitting the unsubscribe button. Your email has to be perfectly aligned to your demographic or you won’t see the results you want. Before starting your email marketing campaign, we examine your audience to understand them better, review the market research, and even subscribe to your competitors email newsletters learn what they’re doing right (or wrong). Then our team of design experts uses all of this information, plus what we know about your brand identity, and we create an email that not only looks amazing but is optimized to turn the recipients into leads.
Email marketing code is often overlooked by many of those who run email marketing campaigns. However, it is one of the most important aspects of the campaign. Why? Emails render differently in every single application that they are opened in. That means if you open an email in Gmail, it will look different from the exact same email if opened in Outlook. We specialize in making absolutely sure that our email campaigns look great no matter what software or platform they are opened on.
What makes email marketing such a powerful digital marketing tool is the measuring and tracking abilities it gives you. With the software that we use, we have the ability to understand who opened the email, when they opened it, and what they clicked. This data allows us to make better informed decisions in future campaigns and learn more about our subscribers preferences.
In addition to all of the above, we also incorporate email marketing into other aspects of our digital marketing campaigns. For example, when working with ecommerce stores, we create a system that will automatically email a user if they put items in their shopping cart but did not check out. In the email they will receive a reminder of the products in their cart and possibly even an incentive like a coupon or discount code.
We don’t just focus on sending email marketing campaigns, we focus on the success of the email marketing campaign on a whole. This means that we also put a large emphasis on growing your email newsletter subscribers through a variety of different strategies. Through growing your subscriber count and sending optimized email campaigns, we ensure the highest possible ROI.
Our email marketing campaigns have helped businesses in various different industries drive millions of dollars in sales. If you would like to learn how email marketing can help your business grow, contact us today for your free consultation.
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Key aspects of our strategy.
In every service offered by Digitalux, we take design very seriously. Design is not just what something looks like, it is what it feels like and how it works. Great design means that the entire campaign, from A to Z, works seamlessly. We take it a step further by infusing our design knowledge with our marketing knowledge to make amazingly designed content that is built to convert readers into sales.
Our experience in email marketing has led us to become, not just familiar with, but experts in nearly every email marketing platform available. Regardless of whether your current email marketing platform is Aweber or Infusionsoft, we can help. Don’t have an email marketing platform? Don’t worry, we can get you setup on one in no time!
The number one focus with email is sales. It is usually one of the later steps in a well-formed digital marketing funnel. This allows us to use strategies such as promotions, sales, coupons, and discounts to convert those subscribers to revenue.
Email marketing statistics.
Amount of email subscribers that spend 10-60 minutes browsing marketing emails during the week.
People who prefer to receive their promotional content (e.g. coupons, discounts) through email.
Email Marketing’s conversion rate when compared to social media, direct mail and more.
Frequently asked Email Marketing questions.
I don't have any email subscribers. How can you help me?
Everyone has to start somewhere and starting now is much better than starting later. We will work to setup various email opt-in campaigns to grow your subscribers. For example, we can run a giveaway whereby an entry is only confirmed if the individual gives us their email address. There are a variety of different strategies available for growing your subscribers. The highest performing ones are determined by your industry and audience. Contact us today so we can learn more about both to give you a clearer answer.
How much does email marketing cost?
The cost of an email marketing campaign depends on its size. Remember, there is a lot that goes into a campaign besides just hitting the “send” button. It must be well-designed, coded for all browsers and devices, analyzed to understand and make sense of the data. Also, successful email campaigns do not come from sending one email. Rather, it is a succession of emails sent strategically that show the highest results. For this reason, it is hard to give a per-email quote until knowing all the information.
Should I use an email list I bought?
We strongly advise against buying email lists. First, there is no way to verify that the emails on those list are real. Second, and more importantly, it is against the CAN-SPAM Act of 2003 to send emails to individuals who have not expressly given you their permission to send them emails.
How often should I be sending email campaigns?
The short answer: it depends. It all comes down to what content you are sending out and what your audience responds to. In some industries, such retail, it is common to send emails daily that direct users to make purchases on an ecommerce site. Before sending any emails we dive into the market research to best understand your audience. After, we plan out what emails to send based on what we’ve learned and what we know about your business.
