Before choosing a digital marketing company, you should be aware that they come in a variety of different shapes and sizes – just like all businesses. Making sure that you understand each type will help you find one that is the perfect fit for your business.
Below are the 5 different types of digital marketing companies…
1. The SEO Company
Now that companies are investing more and more into digital marketing, digital marketing companies have begun to specialize. One of the largest specialty digital marketing sub-sections is the SEO agency (such as our friends over at Eleven3 SEO).
SEO Companies focus primarily on ranking your website in search engines with strategies such as link building and on-page optimization. Some agencies even focus on content marketing.
What you should understand when hiring an SEO agency is that their only focus is on pushing your website to the top of search engines.
2. The Small Business Digital Marketing Company
Digitalux once started out as a boutique small business digital marketing company before growing to help national and global businesses all over the world. The goal of this type of agency is to help small businesses understand how to navigate the internet and use it to grow their business.
3. The Digital Marketing Consultant
If you are looking for guidance rather than handing your entire digital marketing initiatives over to an agency, a digital marketing consultant might be exactly what you are looking for. Consultants spend their time analyzing businesses marketing initiatives in order to create a new, better strategy. While many digital marketing consultants work as a one-man team, there are some digital consulting agencies that have larger teams.
4. The Pay Per Click Agency
Have you found Pay Per Click advertising beneficial for gaining leads but don’t have the time to manage an entire campaign? There are plenty of agencies that focus solely on running online advertising campaigns. These agencies usually charge a flat rate based on the amount of keywords you wish to target and your ad spend budget.
5. The Full Service Digital Marketing Agency
The full service agency does exactly what the name implies – everything. This is the type of agency that Digitalux currently is as it allows us to help businesses grow utilizing different channels of digital marketing – email, social media, online advertising, and more.