Real estate marketing, just like any other marketing, is competitive; there are a lot of agents out there and each one is doing whatever they can to dominate the market. This means that for you to excel, you have to be innovative. You have to find ways to market that don’t break your budget but that get you visibility both in your geographical location and online – others have done it and so can you.
Here are 7 of the best real estate marketing ideas that you can implement right away to help your business…
1. Take advantage of real estate seminars, conferences, expos.
These are gatherings of the top minds in the industry and for you they are not just a great learning opportunity – they are a way for you to network. You will meet lots of people and although you are all trying to do the same thing – sell the most real estate – you will also learn how the best in the industry get it done. What’s even better, when you become a familiar face you start to build trust and you may soon find yourself invited to partner in deals.
2. Use social media correctly.
If you ask most real estate agents they will tell you that they have Facebook and Twitter accounts but not many of them use them correctly to grow their business. Set up a Facebook business page and then invite your email list and friends to join. The page, however, is useless if you cannot get them to “Like” things that you have posted. This means that you have to post interesting content on a regular basis. Mix things up a little – it becomes boring when all people read about from you is real estate information. Find interesting links from time to time – community news, tips on maintaining your home, etc.
3. Give people the kind of information that they are looking for.
Real estate agents are great at telling people what they can do for them but what they forget is that people are more interested in what they get out of the deal. When it comes to property, they want to know how they can stage their homes for sale, how they can get homes to sell faster, who the best valuers are and so on. Organize this kind of information into an email newsletter that you release once a month and you will find that more and more people come to you to buy or sell properties for them.
4. Get your SEO right.
You already have a website but that is not enough – every other real estate agent has one. You have to make your website visible and the only way to do that is through Search Engine Optimization. We wouldn’t recommend trying to do it yourself – it is complicated and it takes careful time and precision. Instead, look into hiring an SEO expert who has the experience and time to get the job done right.
5. Participate in local events.
Showing properties is good but you have to do more if you want your community to know that you exist. You have to attend local events frequently – football matches, charity events, clean-ups and so on. The more your community sees you the more they trust you and the easier they find it to do business with you.
6. Get proper testimonials.
Many real estate agents have testimonials that go something like this: “He was great. He helped us sell our house.” That is all well and good but what does it tell a prospective client? Testimonials need to be detailed. They need to be able to give the kind of information that would persuade a new client to seek you out. Prepare a short questionnaire that you give clients when you ask them for a testimonial. Ask the questions like how they feel about how long you took, how much you charged, the quality of the property and so on. About 5 questions should flesh out enough detail for a good testimonial.
7. Be memorable.
There has to be something about you that is unique enough for people to remember you for. It can be as simple as something that you hand out when you meet new people to something about you – maybe you dress in a particular style. By branding yourself this way people see you as confident and self assured and someone that they would be willing to hire when they needed a real estate agent.
These 7 ideas are just the tip of the iceberg; there is a lot more than you can do to give a boost to your real estate marketing. Contact us today to find out more…