In the past decade, marketing has slowly made a big shift from traditional to digital. Why? Digital marketing allows businesses of all sizes to run campaigns that are easy to track, simple to implement and have higher ROI than many of their traditional counterparts. If you find yourself gambling with your marketing budget and want to take back control, consider hiring a digital marketing company. Here’s why…
1. Less to manage internally means more time saved.
One of the biggest reasons why businesses outsource their marketing needs is because it saves them time. Think about it… fewer employees means less time hiring, less time managing, and less time dealing with the minutia of HR, payroll, etc. This gives you more time to focus on what you do best – running your business. Not only that but it allows your current staff to become more efficient.
2. You’re getting a suite of more experienced individuals.
Experience is key when it comes to digital marketing. When you hire an agency, you know that they have worked on, and with, a variety of businesses. This can give you piece of mind that if a problem should arise, they can take care of it because they’ve dealt with it before. The same can’t be said for an internal team. An outsider perspective allows the agency to take an unbiased view of your company, industry and competitive landscape to determine the proper digital marketing strategy.
3. It will save you money.
Hiring a digital marketing company won’t just make you more money, it will help you save money too. How? Let’s break down all the expenses associated with running a successful digital marketing campaign in-house:
- Software to track and manage all your campaings
- Payroll taxes, insurance, and benefits to be paid for employees
- Salary for employees to manage your marketing campaign
The salary for a Marketing Manager alone is an average of $127,130 (based on a 2014 study). On the flip side, you could be paying a digital marketing company a fraction of what it would cost to hire an internal team and see better results.
4. You’ll be able to keep up with the ever-changing world of digital marketing.
The world of marketing will continue to change and evolve. That means, to stay on top of your marketing strategy, you have to continually learn and adjust it based on new information and technology. This can be hard to do with a small internal team, especially if all they do is work on one campaign (your business). However, good digital marketing agencies only stay in business if they are able to evolve with the industry and learn the new trends. The best digital agencies even contribute to industry publications on what trends to look out for (like we do in Inc, Entrepreneur, Huffington Post, and more).
5. You have the ability to learn new “tricks”.
As mentioned above, experience is one of the key features you get when hiring a digital marketing agency. You can benefit by leveraging this new experience to try cutting-edge digital marketing campaigns and test new ideas. We personally use our vast experience across all digital marketing channels to try new, creative, and forward-thinking ways to market our clients’ businesses.