Organic Search: These are the results that a search engine gives a user after they have entered their query. They combine the relevancy of the search term with the relevancy of the website to create the custom list of sites you see when you search.

Paid Search: Unlike organic search, paid search is exactly what it sounds like the website owner pays a search engine platform (such as Google or Bing) to be one of the first results when a specific keyword is searched for. This is a type of online advertising called “Pay Per Click” because the advertiser only pays when a person clicks on their link.

CPC: Also called “Cost Per Click”, this is a term used to describe the amount of money paid by the advertiser to the search engine each time their advertisement is clicked. Since the platform is based on a bidding system, each keyword is given a dollar value based on various elements. Some keywords cost a lot of money, such as “insurance” costing ~$55 for each click on Google Adwords.

CPM: Also called “Cost Per Mille” or “Cost Per Thousand” (“mille” means thousand in Latin). This term describes how much it costs advertisers per thousand views. It is calculated by dividing the advertising cost by the amount of impressions and multiplying that number by one-thousand.

Responsive Web Design: This is the art of crafting a website so that it looks beautiful and easily readable in every browser size from your desktop to your mobile phone. Digitalux has a responsive design go ahead and drag the bottom right hand corner of your screen in. Watch as the website moves to display the content in an easily viewable way.

Web Analytics: What makes digital marketing such a superior subset of marketing is the amount of data we can collect. Software such as Google Analytics, Moz, and SEMrush are web analytics, tools that help us craft our campaigns and better understand the users.

CMS:“Content Management System” is a term that describes all of the different software used to create, maintain, and update a website. The most popular CMS is WordPress, which started as a way to easily blog but has evolved into a website platform used by some of the largest sites on the internet.

Link Building: This is the process of sharing links to your website on the internet. An important part of Search Engine Optimization, link building can boost your websites rankings on search engines.

Long Tail: “Long Tail” or “Long Tail Keywords” are longer, more specific search queries. Long tail keywords often times have less competition, have a lower CPC, and are easier for a website to rank highly for.

Content Marketing: A form of marketing where the company or business gives away free information. Blogs, ebooks, or infographics are perfect examples of content marketing. It is a way for a business to gain the trust of the potential customer and showcase themselves as an authority in their industry.

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