CHALLENGE
Optimize redesigned site for organic search.
The College of Mount Saint Vincent, a college based in New York, was in the midst of preparing for their first website redesign. They wanted this site to not only look and feel better for users but they also wanted it to be 100% optimized for search engines in order to capitalize on free, organic search traffic.
SOLUTION
Integrate keyword research and SEO best practices into site.
After hiring the team at Digitalux, our SEO experts sat down to better understand what the redesign would look like, the goals they wished to achieve with a redesign, and what their target demographic looked like. Once understood, we used this information to guide our keyword research. With the right keyword research, we would be able to recommend what types of content should be made so that the website could rank better in search engines. To make this process as efficient as possible, we used our keyword research and optimization knowledge to create editorial guidelines, which guided all of the copywriters on the project.
RESULTS
Successful completion of project leading to higher organic traffic.
Due to efficient communication between all project members and our keen optimization strategies, we were able to successfully complete the project. Our search engine optimization strategy currently helps The College of Mount Saint Vincent grow organic traffic and will continue to do so for years to come.
