CHALLENGE
Bring an old school business into the digital age.
Anello Fence is one of New Jersey’s largest and oldest fence companies. They are in a highly saturated market, especially because of their location in Northern New Jersey. As consumers began to gravitate more towards utilizing the internet to learn more about local businesses before making a purchasing decision, Anello Fence knew that they needed to completely revamp their traditional marketing strategy to capture more leads.
SOLUTION
Use SEO to boost leads.
After sitting down with the owner of Anello Fence and conducting our initial research of their industry, competitive landscape, and target demographic, it was clear what we needed to focus on Search Engine Optimization. SEO was an untapped digital marketing channel that neither they nor their competitors were properly utilizing. Our goal was to revamp the website with the end user and search engines in mind. This meant integrating keyword research into the site, creating informative/helpful information for our target audience, ensuring there was proper local business schema markup, and running a local backlinking campaign.
RESULTS
#1 for highly competitive keywords.
Within the first four months we has taken AnelloFence.com from receiving almost zero organic search traffic to being first in the search engines for very competitive keywords. As targeted traffic grew from ranking for these keywords, so did leads.
