CHALLENGE
Build a site that educates and converts.
AlignIT is an enterprise level project management system. As a start-up, they wanted to explain all of the advanced features of their suite of tools in a simple, easy to understand way. They were launching their software in two months and needed a website built that could be easily scaled up as they grew along with various landing pages for PPC campaigns. The site also needed to be secure in capturing lead data and passing it along to their CRM, Salesforce.
SOLUTION
Create an optimized site and landing pages.
After speaking with the owner of AlignIT, conducting competitive/industry research, and learning more about their target demographic, we planned out a site that would guide a user through three steps: broad overview of what the benefits of the software are, a detailed look at specific features based on your business, and finally a free demo lead capture form. Since AlignIT was preparing to market the site directly after the launch, we also created specific landing pages with custom forms that captured lead data and sent it to Salesforce.
RESULTS
Completed site build early.
The site build was a success and we were able to complete it before our last target milestone date. The landing pages helped convert targeted traffic to leads and seamlessly integrate them into their CRM.
