CHALLENGE
Grow ecommerce sales.
After having designed and developed a comprehensive ecommerce store for their full line of products, Yon-Ka Paris needed to effectively market it. Since SEO takes time to build out a successful campaign and Pay-Per-Click advertising can cut into margins, Yon-Ka decided that they needed to find a more cost effective way of promoting their products.
SOLUTION
Create an effective email campaign.
After meeting with Yon-Ka Paris and understanding their needs, we developed an Email Marketing campaign in conjunction with their in-house marketing team. This Email Marketing campaign was two-fold – grow the subscribers so that we had a larger audience to market to and design captivating, sales-generating emails.
RESULTS
Highest ROI digital marketing channel.
To grow subscribers, we developed various strategies. As just one example, we promoted giveaways whereby applicants gave us their email in order to be eligible and, also, adding opt-in forms to our most trafficked web properties (such as the blog and the online shop). We then marketed deals and promotions to these subscribers via emails that matched the Yon-Ka’s brand (e.g. tone, color scheme, design). Email Marketing now helps to make up an large portion of their ecommerce sales.
