Digital marketing is here to stay. Don’t believe it? These 22 statistics might convince you… 

  1. 9 out of 10 organizations utilize content marketing in their overall digital marketing strategy. source
  2. 95% of B2B companies use content marketing to gain leads. source
  3. Marketing utilizing inbound strategies creates 54% more leads than traditional outbound marketing. source
  4. Companies that use inbound marketing save $14+ for each new customer acquired. source
  5. Site conversion rate is almost 6x higher for companies utilizing content marketing than those who are not (2.9% vs 0.5%). source
  6. Leads from organic search (via SEO) have over a 14% conversion rate, while outbound marketing leads have under a 2% conversion rate. source
  7. New-age consumers go through around 57% of the purchasing funnel before ever talking to a sales representative. source
  8. Blogs give sites over 400% more indexed pages and close to 100% more indexed links. source
  9. Over 90% of online experiences begin with a Search Engine. source
  10. Almost 10% of organic traffic goes to the website ranked #1. source
  11. There are 100+ billion searches being conducted every month. source
  12. Twitter users are 67% more likely to buy from a company that they follow. source
  13. 60% of marketers reported that they saw a positive return of their investment from email marketing. source
  14. A call to action promoting an ebook will get just under twice the CTR as emails promoting a webinar. source
  15. Compared to Pay Per Click advertising, Search Engine Optimization has a lower cost over the entire life of a campaign. source
  16. 90% of mobile searches lead to an action by the consumer, over 50% lead to a purchase. source
  17. Social media is the most common digital marketing tactic, used by over 86% of marketers. source
  18. Social media websites (such as Twitter, Facebook, and Pinterest) and personal blogs account for 23% of all time spent on the internet. source
  19. Blog posts with images in the body content receive 94% more views. source
  20. Companies that actively blog receive 97% more leads from their website. source
  21. About 40% of people left a website if it loaded for 3 or more seconds. source
  22. Interesting content is one of the top 3 reasons people follow brands on social media. source

Leave a Reply

Your email address will not be published. Required fields are marked *