Digital marketing is here to stay. Don’t believe it? These 22 statistics might convince you…
- 9 out of 10 organizations utilize content marketing in their overall digital marketing strategy. source
- 95% of B2B companies use content marketing to gain leads. source
- Marketing utilizing inbound strategies creates 54% more leads than traditional outbound marketing. source
- Companies that use inbound marketing save $14+ for each new customer acquired. source
- Site conversion rate is almost 6x higher for companies utilizing content marketing than those who are not (2.9% vs 0.5%). source
- Leads from organic search (via SEO) have over a 14% conversion rate, while outbound marketing leads have under a 2% conversion rate. source
- New-age consumers go through around 57% of the purchasing funnel before ever talking to a sales representative. source
- Blogs give sites over 400% more indexed pages and close to 100% more indexed links. source
- Over 90% of online experiences begin with a Search Engine. source
- Almost 10% of organic traffic goes to the website ranked #1. source
- There are 100+ billion searches being conducted every month. source
- Twitter users are 67% more likely to buy from a company that they follow. source
- 60% of marketers reported that they saw a positive return of their investment from email marketing. source
- A call to action promoting an ebook will get just under twice the CTR as emails promoting a webinar. source
- Compared to Pay Per Click advertising, Search Engine Optimization has a lower cost over the entire life of a campaign. source
- 90% of mobile searches lead to an action by the consumer, over 50% lead to a purchase. source
- Social media is the most common digital marketing tactic, used by over 86% of marketers. source
- Social media websites (such as Twitter, Facebook, and Pinterest) and personal blogs account for 23% of all time spent on the internet. source
- Blog posts with images in the body content receive 94% more views. source
- Companies that actively blog receive 97% more leads from their website. source
- About 40% of people left a website if it loaded for 3 or more seconds. source
- Interesting content is one of the top 3 reasons people follow brands on social media. source
