Search Engine Optimization is a digital marketing strategy that has often confused many business owners as it is not as “tangible” as other forms of marketing. When you create a TV commercial, there is something you can look at and see. When you run an SEO campaign, often times, there is not much to “see”. Even though SEO isn’t as romantic as a traditional marketing, it can provide an incredible ROI. Take a look at some of our favorite SEO statistics below. 

  1. An eye-tracking study has confirmed that nearly 75% of individuals ignore paid search ads in favor of organic results. source
  2. Almost 90% of B2C marketers utilize content marketing and SEO as a means for growing their brand, traffic, and conversions. source
  3. The most popular internet activity is accessing a search engine. source
  4. Companies that blog have about 97% more inbound links. These inbound links help increase referral traffic and boost the sites ranking in the search engine results. source
  5. SEO is the top driver of high quality traffic (beating social media by 300%). source
  6. Nearly all online experiences begin with a search engine. source
  7. Focus on ranking well in Google, it is 68.75% of the search engine “pie”. source
  8. The first position in Google receives 33% of the clicks. source
  9. Leads from SEO are shown to have over a 14% close rate, while outbound leads have under a 2% close rate. source
  10. Incredibly, 75% of individuals using a search engine never go to the second page. source
  11. The search engine industry is worth more than 16 Billion dollars (estimated). source
  12. 61% of global internet users are currently researching products online. source
  13. If a post is more than 1,500 words, it receives (on average) 68.1% more tweets and 22.6% more Facebook likes than a post that is less than 1,500 words. source
  14. 50% of searches on mobile devices are done to find local results (61% of those searches result in a purchase). source
  15. The average content length for a site that ranks in the top ten results for a keyword in the search engines has more than 2,000 words. source

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