Search Engine Optimization is a digital marketing strategy that has often confused many business owners as it is not as “tangible” as other forms of marketing. When you create a TV commercial, there is something you can look at and see. When you run an SEO campaign, often times, there is not much to “see”. Even though SEO isn’t as romantic as a traditional marketing, it can provide an incredible ROI. Take a look at some of our favorite SEO statistics below.
- An eye-tracking study has confirmed that nearly 75% of individuals ignore paid search ads in favor of organic results. source
- Almost 90% of B2C marketers utilize content marketing and SEO as a means for growing their brand, traffic, and conversions. source
- The most popular internet activity is accessing a search engine. source
- Companies that blog have about 97% more inbound links. These inbound links help increase referral traffic and boost the sites ranking in the search engine results. source
- SEO is the top driver of high quality traffic (beating social media by 300%). source
- Nearly all online experiences begin with a search engine. source
- Focus on ranking well in Google, it is 68.75% of the search engine “pie”. source
- The first position in Google receives 33% of the clicks. source
- Leads from SEO are shown to have over a 14% close rate, while outbound leads have under a 2% close rate. source
- Incredibly, 75% of individuals using a search engine never go to the second page. source
- The search engine industry is worth more than 16 Billion dollars (estimated). source
- 61% of global internet users are currently researching products online. source
- If a post is more than 1,500 words, it receives (on average) 68.1% more tweets and 22.6% more Facebook likes than a post that is less than 1,500 words. source
- 50% of searches on mobile devices are done to find local results (61% of those searches result in a purchase). source
- The average content length for a site that ranks in the top ten results for a keyword in the search engines has more than 2,000 words. source
